Freedom Care

Align healthy living with a better health care model.

Consumers are already investing time, money, and effort in their health. Freedom Care gives organizations a meaningful way to make that effort more valuable.

We recognize the consumer’s effort.
We acknowledge your role in supporting that effort.
We think BOTH matter.
Consumers being active together at a health club
The Opportunity

Become a Purveyor of Health.

A perfect storm is forming: consumers have a growing desire to live healthier lives while becoming increasingly frustrated with what they pay for traditional health insurance and the value they feel they receive in return.

01
Desire Meets Frustration
Consumers want to invest in their health. They are tired of paying more for health coverage that feels less valuable.

That creates the opening. You already help consumers act on their desire to be healthier. Freedom Care gives you a way to connect that trusted relationship to a health care plan designed to recognize their effort and create greater value.

$480B Estimated U.S. wellness market, growing about 5%–10% per year.
82% of U.S. consumers say wellness is a top or important priority in everyday life.
+53% Increase in the average family premium from 2015 to 2025.
64% of U.S. adults say they are worried about affording health care costs, including health insurance and out-of-pocket expenses.
The shift is already visible.

Direct primary care and concierge practice sites grew 83% from 2018 to 2023, while participating clinicians grew 78%—one signal that consumers and clinicians are increasingly exploring more direct care relationships.

02
The Need to Differentiate
Health and wellness has exploded. Being another wellness offering is no longer enough.
More ways to invest in health
Fitness Concepts Recovery Services Nutrition Programs Digital Tools Wellness Products Health Experiences
A much more crowded marketplace The category is bigger. Standing out is harder.
The Opportunity Become more than another place they spend money on wellness.
2013 $3.4T Global wellness economy
→
2023 $6.3T Global wellness economy
85%
Growth in a decade

The opportunity is large—but so is the competition for relevance.

The Purveyor Difference
You invest here to be healthier.
Freedom Care helps make that effort worth more.
Even lowering what you pay for a health plan.
That is the difference Healthy effort. Greater health care value.

Not another wellness offering. A stronger connection between how consumers live and what they pay for health care.

As a Purveyor of Health, you help consumers pursue a healthier life while addressing one of their biggest frustrations: rising health insurance costs and declining perceived value.
Sources: McKinsey Future of Wellness (2024); KFF Employer Health Benefits Survey (2025) and KFF health-cost polling (2026); Global Wellness Institute; Health Affairs study of direct primary care and concierge practices (2018–2023).
Sponsor Value

A stronger member offering can create stronger organizational value.

1

Member Value

Give members access to a health care option that better reflects the health philosophy they already share with you.

2

Mission Extension

Extend prevention, education, engagement, and healthier decision-making into the health care experience.

3
Ongoing Value

Recurring Sponsor Value

Active enrolled members can generate recurring sponsor compensation that supports the organization and its mission.

Interested?

Become a Purveyor of Health.

Start the conversation.

Tell us a little about your organization and how to reach you.

Freedom Care Healthy effort. Greater health care value.
Freedom Care Interest Form

Let’s connect.

Simple. No lengthy application—just a way to begin the conversation.

The freedom to care for yourself, your way, with the people you trust.